{"id":18421,"date":"2023-03-08T19:02:50","date_gmt":"2023-03-08T19:02:50","guid":{"rendered":"https:\/\/www.misionerosdigitales.io\/?p=18421"},"modified":"2023-04-12T16:02:40","modified_gmt":"2023-04-12T16:02:40","slug":"el-marketing-es-biblico","status":"publish","type":"post","link":"https:\/\/www.misionerosdigitales.io\/el-marketing-es-biblico\/","title":{"rendered":"\u00bfEl marketing es b\u00edblico?"},"content":{"rendered":"<p><span style=\"color: #000000\">Por Ryan McReynolds con Gina Butz<\/span><\/p>\n<p><span style=\"color: #000000\">El marketing se asocia con la codicia empresarial y el dinero. A un nivel m\u00e1s \u00edntimo, la palabra &#8220;marketing&#8221; desencadena la ira contra el antiguo modelo de interrupci\u00f3n: ventanas emergentes, spam, correo no deseado, anuncios; los odiamos a todos.<\/span><\/p>\n<h5><span style=\"color: #000000\">Pero, \u00bftiene cabida el marketing en la Gran Comisi\u00f3n?<\/span><\/h5>\n<p><span style=\"color: #000000\"><br \/>\n\u201cJes\u00fas se acerc\u00f3 entonces a ellos y les dijo: Se me ha dado toda autoridad en el cielo y en la tierra. Por tanto, vayan y hagan disc\u00edpulos de todas las naciones, bautiz\u00e1ndolos en el nombre del Padre y del Hijo y del Esp\u00edritu Santo, ense\u00f1\u00e1ndoles a obedecer todo lo que les he mandado a ustedes. Y les aseguro que estar\u00e9 con ustedes siempre, hasta el fin del mundo\u201d. (Mateo 28:18-20, NVI)<\/span><\/p>\n<h5><span style=\"color: #000000\"><strong>\u00bfQu\u00e9 es Marketing?<\/strong><\/span><\/h5>\n<p><span style=\"color: #000000\"><br \/>\nEs &#8220;la actividad, el conjunto de instituciones y los procesos para crear, comunicar, entregar e intercambiar ofertas que tengan valor para los clientes, los socios y la sociedad en general&#8221;. -American Marketing Association 2013<\/span><\/p>\n<h5><span style=\"color: #000000\"><strong>El Marketing consta de 4 etapas:<\/strong><\/span><\/h5>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #000000\">Dar a conocer<\/span><\/li>\n<li><span style=\"color: #000000\">Cultivar<\/span><\/li>\n<li><span style=\"color: #000000\">Conversi\u00f3n<\/span><\/li>\n<li><span style=\"color: #000000\">Deleite<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\">Veamos c\u00f3mo esas cuatro etapas est\u00e1n presentes en estos vers\u00edculos:<\/span><\/p>\n<h5><span style=\"color: #000000\"><strong>Vayan:<\/strong><\/span><\/h5>\n<p><span style=\"color: #000000\"><br \/>\nCon ello se ejecuta una estrategia para dar a conocer la vida, muerte y resurrecci\u00f3n de Jes\u00fas. Jes\u00fas fue el primer agente de viajes. Incluso hoy en d\u00eda, el 40% de los estadounidenses nunca sale de su ciudad natal. En el mundo antiguo, casi nadie viajaba. La \u00fanica manera de dar a conocer a Jes\u00fas era que sus seguidores fueran.<\/span><\/p>\n<h5><span style=\"color: #000000\"><strong>Hagan disc\u00edpulos:<\/strong><\/span><\/h5>\n<p><span style=\"color: #000000\"><br \/>\nMu\u00e9strales y conv\u00e9nceles del valor de Jes\u00fas y p\u00eddeles que le sigan. En marketing, esto se llama Cultivar.<\/span><\/p>\n<h5><span style=\"color: #000000\"><strong>Bautiz\u00e1ndolos:<\/strong><\/span><\/h5>\n<p><span style=\"color: #000000\"><br \/>\nJes\u00fas nos orden\u00f3 expl\u00edcitamente que realiz\u00e1ramos una acci\u00f3n espec\u00edfica para medir un comportamiento p\u00fablico distinto, con el fin de aclarar objetivamente que alguien se ha convertido realmente en disc\u00edpulo. En marketing, esto se llama Conversi\u00f3n.<\/span><\/p>\n<h5><span style=\"color: #000000\"><strong>Ense\u00f1\u00e1ndoles a obedecer todo lo que les he mandado:<\/strong><\/span><\/h5>\n<p><span style=\"color: #000000\"><br \/>\nTendemos a pensar que la palabra &#8220;ense\u00f1anza&#8221; en este vers\u00edculo se refiere a explicar conceptos o ideas, pero Jes\u00fas ense\u00f1aba con su vida. Sus alumnos viv\u00edan con \u00e9l para aprender no solo sus ideas, sino tambi\u00e9n sus comportamientos. \u00bfQu\u00e9 sucede cuando sigues a Jes\u00fas y pides a otros que lo sigan contigo (discipulado)? Experimentan el Deleite.<\/span><\/p>\n<h5><span style=\"color: #000000\"><strong>En todas las naciones:<\/strong><\/span><\/h5>\n<p><span style=\"color: #000000\"><br \/>\nLas naciones son grupos de personas. Los grupos de personas se distinguen por rasgos. \u00bfC\u00f3mo se denomina la pr\u00e1ctica de distinguir los rasgos de varios grupos para comunicarles algo de valor? Marketing. De hecho, &#8220;persona&#8221; es un t\u00e9rmino de marketing para un resumen de rasgos que describen una &#8220;naci\u00f3n&#8221;. Definimos las naciones por sus rasgos, no por su geograf\u00eda.<\/span><\/p>\n<p><span style=\"color: #000000\">Hay muchos tipos de marketing: eventos, movimientos, oportunidades, etc. Pero para los que intentamos construir el reino de Dios, todos se reducen a una cosa: dar a la gente la oportunidad de conocer y seguir a Jes\u00fas.<\/span><\/p>\n<p><span style=\"color: #000000\">\u201c\u00a1Qu\u00e9 hermosos son los pies de los mensajeros que traen buenas noticias!\u201d (Romanos 10:15). Nuestros hermosos pies ya no son f\u00edsicos. Corremos con pies digitales a mercados no f\u00edsicos para llevar las buenas nuevas a quienes no conocen ni siguen a Jes\u00fas. Usamos teclas en teclados y ratones inal\u00e1mbricos para predicar las buenas nuevas y cumplir el plan de marketing de Jes\u00fas, la Gran Comisi\u00f3n.<\/span><\/p>\n<p><span style=\"color: #000000\">Foto de<\/span> <a href=\"https:\/\/unsplash.com\/it\/@nate_dumlao?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Nathan Dumlao<\/a> <span style=\"color: #000000\">en<\/span> <a href=\"https:\/\/unsplash.com\/es\/fotos\/kLmt1mpGJVg?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Ryan McReynolds con Gina Butz El marketing se asocia con la codicia empresarial y el dinero. A un nivel m\u00e1s \u00edntimo, la palabra &#8220;marketing&#8221; desencadena la ira contra el antiguo modelo de interrupci\u00f3n: ventanas emergentes, spam, correo no deseado, anuncios; los odiamos a todos. Pero, \u00bftiene cabida el marketing en la Gran Comisi\u00f3n? \u201cJes\u00fas [&hellip;]<\/p>\n","protected":false},"author":44363,"featured_media":18422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"gtocas_requires_login":false,"footnotes":""},"categories":[144],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfEl marketing es b\u00edblico? - Misioneros Digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.misionerosdigitales.io\/el-marketing-es-biblico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfEl marketing es b\u00edblico? - Misioneros Digitales\" \/>\n<meta property=\"og:description\" content=\"Por Ryan McReynolds con Gina Butz El marketing se asocia con la codicia empresarial y el dinero. 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